Photographed by Kristin Lee Moolman and styled by Louise Ford, the campaign highlighted the ten looks of the finalists in the competition, featuring emerging models Julia Hobbs and Yannick Konan, along with the artwork "C 111" from the company-owned Mercedes-Benz Art Collection. The sculpture by the Berlin based artist Michael Sailstorfer is a re-interpretation of the legendary Mercedes-Benz C 111, which he created out of a Mercedes-Benz 190 E. Both, the artwork and the fashion designs, are driven by the idea of creating something new through upcycling.
October 15, 2023
